Keeping an Eye on the Big M

Sunday, January 29, 2023, 9 AM: Following up on last Sunday’s posting, there was more evidence this week, at least in west Michigan, that Big M is replacing Big Red as our price hike leader. On Wednesday morning (1/25), we saw Marathon raise their price per gallon from $3.45 to $3.59, in Standale, Lowell, and a few other places. In Lowell, the competitors followed that lead, and prices are still $3.59 there this morning. Elsewhere, I’m guessing the station managers looked at how much they were paying to fill their underground tanks (that I estimate to be $3.29) and said to themselves, “Have fun, Big M! We’re not taking the bait.” By Friday, Marathon was back to $3.41 in Standale. On Alpine Avenue, the new Kum & Go (yup, that’s what it is called) is keeping prices low to attract attention, and if you want gas for $3.15 a gallon, that is the place to go. As of yesterday, the Marathon on that avenue was still at $3.59, which at this point is just silly.

Wholesale prices suggest a $3.29 to $3.49 range, so grab those $3.15’s while you can. -EA

3 thoughts on “Keeping an Eye on the Big M

  1. You keep referring to Big M, but these stations are not owned by Marathon, they are owned by GPM who also operates Admiral as well as a number of other brands. They have been leading the way on prices since Marathon sold Speedway to SEI.

Leave a Reply

Your email address will not be published. Required fields are marked *